SEE IT THROUGH!

When you’re up against a trouble,
Meet it squarely, face to face;
Lift your chin and set your shoulders,
Plant your feet and take a brace.
When it’s vain to try to dodge it,
Do the best that you can do;
You may fail, but you may conquer,
See it through!

Black may be the clouds about you
And your future may seem grim,
But don’t let your nerve desert you;
Keep yourself in FIGHTING TRIM.
If the worst is bound to happen,
Spite of all that you can do,
Running from it will not save you,
See it through!

Even hope may seem but futile,
When with troubles you’re beset,
But remember you are facing
Just what other men have met.
You may fail, but fall still fighting;
Don’t give up, whate’er you do;
Eyes front, head high to the finish.
See it through!

- by Edgar A. Guest

RISE & FLY

ELEVATE

AGILITY

Be flexible and adaptable, both physically and mentally.

INTENSITY

Meet every challenge with passion and focus.

MASTERY

Strive for excellence in technique and mindset.

ELEVATION

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MAD E

More than a brand — it’s a way of life. It’s the relentless fire inside you that refuses to settle for average. It’s the eagle’s vision that sees beyond limits and the courage to fly higher every day.

Born from a fierce passion for leadership, creativity, and unapologetic enthusiasm, Mad E empowers warriors of life to rise above challenges and own their path with purpose and power.

When you wear Mad E, you don’t just wear a logo — you wear a symbol of strength, clarity, and unstoppable momentum. You become part of a tribe that values growth, authenticity, and the bold pursuit of dreams.

This is your call to SOAR — unleash the Mad Eagle within.

RISE & FLY is not only a brand slogan made for Sports Apparel, Accessories, and Equipment — it represents a Mindset and a Movement to Make a Difference. The Upscale Brand is built on the Principles of Empowerment, Purpose, Relentless Growth, and Elevation.

The Symbol of the Eagle:

The Eagle embodies Vision, Precision, and bold Action. It soars above challenges, staying focused on its target with unwavering determination. This powerful imagery is the essence of MAD E, encouraging you to rise above limitations and lead with purpose. At its core, the E is about being enthusiastic and inspiring individuals to embrace their vision with inner strength while pursuing excellence and aiming higher in every aspect of life.

Mad E “Elevation” Hat

Wear your ambition. This premium hat is designed for the bold and the relentless. Featuring the iconic Mad E eagle logo, it’s a daily reminder to rise above limits and take flight with confidence. Durable, stylish, and built for those who live with passion. Ready to SOAR?

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No gym? No problem. The Mad E “SOAR Anywhere” Fitness Kit was built for student-athletes and warriors on the move. Whether you're grinding in the city, traveling coast to coast, or catching a moment of stillness between wins — this portable fitness gear keeps your body strong and your mind sharp.

Featuring high-quality jump ropes, stretch bands, and resistance tools — this kit is lightweight, versatile, and powerful. Perfect for quick sessions, deep stretches, explosive cardio, or muscle activation anytime, anywhere.

It’s not just about fitness — it’s about freedom. When you train with Mad E, you train with purpose, with passion, and with the spirit to soar.

Take your power with you!

Mad E gear goes where you go.

A. C.

Mad E “Rise & Fly” Shirt

More than a shirt—it’s your armor. Crafted for comfort and style, this shirt carries the spirit of the Mad E eagle and the mantra to Rise & Fly. Perfect for hustlers, creators, and leaders who demand excellence and live with unstoppable energy. Wear it, own it, soar higher.

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